Session 3&4

• Key Learnings:

1. In case of persuading the audience, one must take use Aristotle art of persuasion (ethos, pathos and logos)
   
2. Before presenting, one has to understand his/her audience and act accordingly

• Aristotle's art of persuasion:
  

According to Aristotle, rhetoric is"the ability, in each particular case, to see the available means of persuasion. The three main forms of rhetoric are as follows:

Ethos:

Ethos relates to the speaker and his or her character as revealed through the communication.

Pathos:

Pathos relates to the emotions felt by the audience.

Logos:

Logos refers to the actual words used by the speaker.

• Empathy + Sincerity = Persuasion
  

Empathy and sincerity are the building blocks for successful persuasion

• Persuasion is the process by means of which one party purposefully secures a change of behavior, mental and/or physical, on the part of another party by employing appeals to both feelings and intellect
  

 The four elements of persuasion are :
1. credibility
2. a understanding of the audience
3. a solid argument
4. effective communication

• Learnings from video (ICICI Prudential Sales Conference 2002 - Mr.Santosh)
  

1. As the conference was about building up energy for increasing your sales, the speaker himself was energetic since beginning.
   
2. Giving his own examples is the right way of connecting people with their own situations.
   
3. Continously inetracting with the audience was one of the best way taken by the speaker to keep them attentive.
4. Speaking what audience wanted